Mediocre, but with a prize!
Have you noticed how many people, businesses, restaurants, fill-in-the-blanks, try to disguise their mediocrity with a prize? Hey, we're not very interested in being great, but here's a cheap, shiny widget for you! Enjoy!!
A job that is well done and exceeds my expectations should be the prize, instead, I'm usually left unsatisfied and a few dollars poorer.